About Us​

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Ayushi is a surrealist fashion and costume brand founded by designer Ayushi Srivastava, whose work sits at the intersection of art, history, and narrative. With a Master’s degree in Historical Costume from the United Kingdom and a Bachelor’s in Fashion Design from Mumbai, her design philosophy blends technical precision with poetic abstraction.

Having worked extensively across theatre productions, fashion houses, films, and creative studios both in the UK and India, Ayushi brings a deeply interdisciplinary approach to fashion—where each garment becomes an act of storytelling, and each collection an immersive world.

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The Brand

Ayushi is not merely a fashion label—it is a visual language, a narrative vessel, and a sculptural response to the surreal. Inspired by mythology, dream imagery, and the performative essence of costume, the brand creates clothing that transcends the everyday, offering wearers pieces that feel personal, symbolic, and timeless.

Each design is conceived as a tactile expression of an internal world—imbued with texture, emotion, and form. Historical references, fluid silhouettes, and experimental construction are all signatures of the house, resulting in collections that are at once contemporary and eternal.

 

Our Philosophy

At the heart of Ayushi lies a belief in slow, intentional design—where imagination and craftsmanship converge.

• Surrealist Foundations
  Drawing on dream logic, symbolism, and subconscious forms, the collections explore beauty beyond the rational or expected.

• Historical Sensibility, Modern Voice
  Techniques rooted in historical costume-making are reinterpreted to shape silhouettes that feel both familiar and futuristic.

• Artisan-Driven Production
  Crafted with care and integrity, each piece honors handwork and materiality, creating designs that resonate on both visual and emotional levels.

• Narrative as Function
  Clothing becomes more than adornment—it becomes an act of becoming. Each piece invites introspection, transformation, and dialogue.

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Vision

To create a surreal, living archive of garments that speak to both the soul and the senses. Ayushi envisions fashion as a space for individual mythology—a canvas for expression that transcends trend, season, or expectation.

Through limited-edition collections, bespoke collaborations, and interdisciplinary storytelling, the brand seeks to offer more than garments—it offers meaning, mystery, and memory.

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Availability

The Ayushi collections are available through our online store and exclusive showcases. Custom pieces and design consultations are available upon request.

For press, collaborations, or private appointments, please reach out via our [contact page/social/email].

Follow our journey on Instagram: [@ayushicostumedesign]
Website: www.ayushicostumedesign.com